Insights and practical strategies for content creators, media companies, and event organizers ready to stop chasing attention and start building belonging.
MS NOW and Chicago Public Media are both making a move beyond content.
They're investing in something media organizations haven't traditionally been built to create: relationships between members of their audience.
For MS NOW, that means a new paid membership program. For Chicago Public Media, th...
Bob Pittman has been saying the same thing for more than a decade.
Earlier this month, the CEO of iHeartMedia put it this way:
“iHeartMedia doesn’t have a radio audience challenge; it has a radio monetization challenge.”
According to Pittman, broadcast radio has twice the audience of the larges...
You create the content. You build the audience. You figure out how to monetize it.
Then somebody else changes the rules.
That's what Spotify and YouTube have both reminded content creators of recently.
Spotify Could Make Your Podcast Ads Skippable
Podnews reports that Spotify has been testing...
Who are the people in your world who feel like they're the only one?
Almost every industry has them. They're the people with unusual jobs, specialized responsibilities, or challenges that few others truly understand. They may be surrounded by coworkers, but they're often "all alone in the buildin...
Earlier this week, Sam Altman, the CEO of OpenAI, described a new use for ChatGPT:
Author Alex Hirsch replied with the perfect retort:
"What if you just talked to your children?"
It's a funny joke. But Sam Altman's original tweet should make every creator uncomfortable.
The Endgame of Cont...
Hi, my name is Seth, and I'm a recovering ContentMaxxer.
If you've never heard that word before, don't worry. I made it up.
Tomorrow, I'll be introducing it for the first time during my speech at the Texas Association of Broadcasters conference. But the idea has been rattling around in my head fo...
Morgan Stanley recently published its Media Matrix, ranking the media companies it believes are best positioned for the AI era.
On The Town podcast, Matt Belloni interviewed Morgan Stanley analyst Sean Diffley about how they built the list:
"We basically came up with 10 factors that we thought w...
The radio industry is celebrating a new study claiming AM/FM radio has ten times the ad-supported audience of Spotify.
That didn't sit right with me.
The study compares every AM/FM radio station in America to a single streaming service—and only the ad-supported portion of that service.
That's lik...
Everyone talks about getting more attention.
Almost nobody talks about getting better attention.
That's a problem because the two aren't the same.
The quantity of attention answers one question:
How many people noticed you?
The quality of attention answers a different one:
How many people cha...
An email newsletter is one of the best ways to build an audience. So why are newsletter platforms suddenly adding community features?
According to Beehiiv CEO Tyler Denk, whenever they ask customers what they want next, the answer is overwhelmingly "a community platform on top of their newsletter...
For years, creators have heard the same advice: Don't build on rented land.
Instead of relying on Facebook, YouTube, or TikTok, build a website. Start an email newsletter. Own your audience. That was some of the best advice in digital marketing because it gave creators more control over how they ...
Have you ever heard someone rethink an entire industry's business model in the middle of a conversation?
I did last month.
Brian Morrissey hosts The Rebooting, a podcast about how newspapers, magazines, and other media companies are adapting to the digital age. Last month, he interviewed Jennifer...
Insights and practical strategies for content creators, media companies, and event organizers ready to stop chasing attention and start building belonging.
