Lead Your People.


The Community Building Blueprint
For Arts & Entertainment Brands


Generate Revenue with a Community

How do you transform a thriving community into a revenue-generating powerhouse? Download my free guide and unlock the revenue potential of your community today.

How do you cut through in a world with too much content?


I'm Seth Resler.

I work with arts and entertainment organizations who are struggling to cut through the noise. I show them how to launch their own brand communities, which opens up new streams of revenue and puts them in a leadership position.

Let me show you how...



Learn to launch a community from scratch.


Build and cultivate your community over time.


Turn your community into a new stream of revenue.

Meet Seth Resler:

Cultivating Creative Communities


Hi, I'm Seth. My passion lies in¬†helping artists and entertainers realize¬†their fullest potential. For nearly three decades, I've had the privilege of collaborating with a diverse array of talented individuals ‚ÄĒ from musicians and mixologists to broadcasters and podcasters to chefs, comedians, and curators. What drives me is the opportunity to create spaces where these creative minds can converge, share, and grow together.

Now, I want to show you how your brand can unlock the power of community building. It's about cultivating environments where your fans can engage, connect, and share their love for what you create. Let me show you how to launch your own thriving community.

Josh Miely

"Seth is a master at connecting the dots and detailing the multiple steps it takes to build the communities of like-minded individuals that your organization is targeting. And best of all, he presents in a way that is easily digestible and engaging."

‚ÄĒJosh Miely, Vice President, Content Design and Development
National Association of Broadcasters

Think Before You Launch

What should you be thinking about before you launch an online community for your brand? Here are 60 questions to ask.

Connect, Engage, Grow:
The Community-Building Blueprint for Creative Brand


Arts and entertainment brands face a pressing need to grow their audience and increase revenue. But it's getting harder and harder for the marketers behind these brands to cut through all the noise.

The solution? Transform your audience into a community. This strategy turns fans into active advocates for your brand. Instead of trying to compete for attention by paying for ads or pumping out endless streams of online content, focus on building a community that champions your brand. This approach makes your brand a leader, not just a creator.

While community building is a common strategy in Silicon Valley’s tech sector, adapting it to the arts and entertainment realm presents unique challenges. It can be costly and complex to figure out. That’s why I’ve developed a systematic program to help any marketer launch a community around their brand.


Community Building Strategies For:

Fashion Model
  • Bands and Musical Acts

  • Beer and Liquor Brands

  • Comedy

  • Dance

  • Festivals

  • Film and Movies

  • Libraries

  • Museums

  • Restaurants

  • Schools and Universities

  • Theatres

  • Venues

  • Video Games

  • Visual Arts

  • ‚Ķand more!

Let's Develop Your Community Launch Plan

Join me, Seth Resler, as we create a community roadmap for your brand. This mini-course, featuring six videos and a downloadable workbook, will show you how to develop a strategic plan that combines in-person events, virtual events, and online groups.

Buy the Course

How does building a community grow your brand?

Rather than expending resources chasing individuals who are unfamiliar with your brand, the emphasis of community building lies in embracing your most passionate fans. By empowering them within the community, they become your evangelists‚ÄĒspreading the word on your behalf. In essence, you enable your community members to organically share your message.

Revenue Graph

How do you generate revenue from a community?

A robust community can open up several new streams of revenue, including membership subscriptions, ticket sales, and sponsorship opportunities. It also makes it easier to offer products and services to your most passionate fans.

How is my community building approach different?

There are two key differentiators that set my approach apart from other community building resources.

First, while most resources focus on managing existing communities, I specialize in implementing a proven method for launching communities from scratch.

Second, my expertise lies exclusively in arts and entertainment brands, drawing from my extensive 30-year experience collaborating with a diverse range of creative professionals. I bring my wealth of knowledge and expertise to benefit you.



Seth Resler

Your Community Building Journey:

Virtual Event

1. Social Workshops

First, host short, interactive online workshops where your fans can connect with one another. This builds your email list and lays the groundwork for engagement between community members.

Online Group

2. Online Groups

As your email list grows, use it to invite your community members to continue their conversations in an online group, such as a Facebook grou, or Slack channel. Here, they will deepen their relationships  with one another.

In-Person Event

3. In-Person Events

When your email list hits critical mass and your online group is thriving, host an in-person event, such as a conference, where your community members can come together to forge deeper bonds.

Learn to Use Virtual Events to Launch Your Community

Virtual events are the easiest way to launch and grow a community. Take my challenge, and you'll master the art of hosting successful virtual events in just three weeks!

Learn More
Karen Dionne

"Seth’s insights and suggestions were amazing, and you can bet I'm going to continue working with him. What a treasure!"

--Karen Dionne, internationally bestselling author

A La Carte Consulting Services

Need help designing and implementing a community launch strategy for your brand? It can feel overwhelming, but don't worry! 

I'm available for individual consulting. No contracts, no proposals -- just book and purchase the time that you need.

Learn More
Arts and Entertainment Professionals