Lead Your People.
The Community Building Blueprint
For Arts & Entertainment Brands
How do you cut through in a world with too much content?
I'm Seth Resler.
I work with arts and entertainment organizations who are struggling to cut through the noise. I show them how to launch their own brand communities, which opens up new streams of revenue and puts them in a leadership position.
Let me show you how...
Meet Seth Resler:
Cultivating Creative Communities
Hi, I'm Seth. My passion lies in helping artists and entertainers realize their fullest potential. For nearly three decades, I've had the privilege of collaborating with a diverse array of talented individuals — from musicians and mixologists to broadcasters and podcasters to chefs, comedians, and curators. What drives me is the opportunity to create spaces where these creative minds can converge, share, and grow together.
Now, I want to show you how your brand can unlock the power of community building. It's about cultivating environments where your fans can engage, connect, and share their love for what you create. Let me show you how to launch your own thriving community.
Connect, Engage, Grow:
The Community-Building Blueprint for Creative Brands
Arts and entertainment brands face a pressing need to grow their audience and increase revenue. But it's getting harder and harder for the marketers behind these brands to cut through all the noise.
The solution? Transform your audience into a community. This strategy turns fans into active advocates for your brand. Instead of trying to compete for attention by paying for ads or pumping out endless streams of online content, focus on building a community that champions your brand. This approach makes your brand a leader, not just a creator.
While community building is a common strategy in Silicon Valley’s tech sector, adapting it to the arts and entertainment realm presents unique challenges. It can be costly and complex to figure out. That’s why I’ve developed a systematic program to help any marketer launch a community around their brand.
Community Building Strategies For:
Bands and Musical Acts
Beer and Liquor Brands
Film and Movies
Schools and Universities
How does building a community grow your brand?
Rather than expending resources chasing individuals who are unfamiliar with your brand, the emphasis of community building lies in embracing your most passionate fans. By empowering them within the community, they become your evangelists—spreading the word on your behalf. In essence, you enable your community members to organically share your message.
How do you generate revenue from a community?
A robust community can open up several new streams of revenue, including membership subscriptions, ticket sales, and sponsorship opportunities. It also makes it easier to offer products and services to your most passionate fans.
How is my community building approach different?
There are two key differentiators that set my approach apart from other community building resources.
First, while most resources focus on managing existing communities, I specialize in implementing a proven method for launching communities from scratch.
Second, my expertise lies exclusively in arts and entertainment brands, drawing from my extensive 30-year experience collaborating with a diverse range of creative professionals. I bring my wealth of knowledge and expertise to benefit you.
Your Community Building Journey:
2. Online Groups
As your email list grows, use it to invite your community members to continue their conversations in an online group, such as a Facebook grou, or Slack channel. Here, they will deepen their relationships with one another.
3. In-Person Events
When your email list hits critical mass and your online group is thriving, host an in-person event, such as a conference, where your community members can come together to forge deeper bonds.
Let's Develop Your Community Launch Plan
Join me, Seth Resler, as we create a community roadmap for your brand. This mini-course, featuring six videos and a downloadable workbook, will show you how to develop a strategic plan that combines in-person events, virtual events, and online groups.Buy the Course
A La Carte Consulting Services
Need help designing and implementing a community launch strategy for your brand? It can feel overwhelming, but don't worry!
I'm available for individual consulting. No contracts, no proposals -- just book and purchase the time that you need.Learn More