★ ★ ★   EXCLUSIVE MEMBERSHIP   ★ ★ ★

Generate Year-Round Revenue
From Your Annual Conference
Without Stressing Out
About Last-Minute Ticket Sales

 

Harness the power of community building to develop a steady stream of revenue from both your attendees and your sponsors

 

You don’t need to stress over last-minute ticket sales or scramble to generate buzz days before your event. Instead, build a digital community that keeps your attendees engaged year-round—so when it’s time to sell tickets, the demand is already there.


Whether you’re starting from scratch or picking up where a past attempt left off, this cohort learning program gives you a clear path forward. You’ll get expert guidance, live coaching, and ongoing support to help you take action with confidence—even if tech isn’t your thing.

 

Start Building Your Community Today!

To Build a Community, You Must First Build a Space.

 

A real community needs a place where people can gather, connect, and grow together. We build that space with three key components.

Virtual Events

1. Virtual Events

Live sessions—workshops, meetups, Q&As—that create shared experiences and spark deeper connections

Online Group

2. An Online Group

A private space (Slack, Circle, Facebook, etc.) where members can stay in touch, support one another, and build relationships between events

In-Person Events

3. In-Person Events

Use your digital community to build a conference your audience actually wants. When the program reflects their input, ticket sales follow.

 

 

 

When all three pieces come together, you’re no longer fighting for attention—you’re building belonging.

Build a Space
 

As a member, you'll continually develop the skills to:

 

  • Develop a clear community strategy that supports your event goals.

  • Launch and grow an online group where potential attendees can connect.

  • Help attendees build relationships before the event even begins.

  • Host small virtual events to keep your audience engaged year-round.

  • Use community input and feedback to shape better programs and drive ticket sales.

  • Keep your brand top-of-mind with consistent, year-round engagement.

  • Offer sponsors ongoing visibility, not just one-off booth traffic.

Building a community is a long-term investment.


Get the ongoing support, guidance, and motivation that you need.

 

  $97 per month  

Just $37 per month!

 

Launch Your Community Today
Josh Miely
"Seth's expertise has revolutionized my community engagement. Through his guidance, I've seamlessly connected with entertainers within my network from across the country."


—Mike Geeter, Executive Producer of the Traverse City Comedy Festival

Your membership includes access to:

Seth Resler

  • A Growing Library of Training Modules: On-demand video lessons that guide you step-by-step through the community-building process

  • Downloadable Workbook: Practical exercises to help you apply what you learn and stay organized

  • Bi-Weekly Group Coaching Calls: Live support, guidance, and accountability to keep you moving forward

  • Private Member Community: A dedicated space to connect, ask questions, and get feedback from peers

  • Scripts, Templates & Tools: Ready-to-use resources that save you time and take the guesswork out of what to say and do

 

Module 1: Plan Your Community

We start by identifying your community’s shared mission and developing detailed personas to understand their needs. Next, we map out key milestones in their journey and design a strategic plan to guide your community launch. Our goal is to help you create a community that supports members in achieving their goals.

Plan Your Community
Set Up Your Email Database

Module 2: Set Up Your Email Database

A well-maintained email database is essential for engaging your community. Email is your main tool for encouraging members to attend events, join online groups, and engage with your content. We’ll set up your email database to capture the right information, ensuring you can send targeted messages that drive participation and keep your community active.

Module 3: Host Virtual Events

Hosting regular, short virtual events is key to successfully launching your community. These events foster real-time connections among members, building the relationships that form the foundation of a thriving community. They also help you identify community champions—those who will drive growth and sustain engagement over time.

Module 4: Launch Your Online Group

Your community needs a central place to connect between virtual events—a space that's easy to access, cost-effective, and built for ongoing engagement. In this module, I’ll help you choose the right platform for your audience and goals, and walk you through setting it up in a way that attracts new members and supports long-term growth.

Module 5: Grow Your Online Group

Growing a thriving Facebook group doesn’t require a big budget, but it does need consistent attention. I’ll teach you best practices for encouraging participation and maintaining a healthy environment, ensuring your community members stay engaged and keep coming back.

Grow Your Online Group
Monetize Your Community

Module 6: In-Person Events


After establishing your online community, bring your members together in person. This module won’t cover every detail of event production, but it will guide you on leveraging community input to shape your events and using your community to boost attendance.

Josh Miely

"We never would have launched our program without Seth and the Community Launch Academy. Seth gave us the exact tools we needed and showed us how to use them quickly and efficiently. He guided and supported us through every step of our journey. We highly recommend working with Seth if you want to shorten your learning curve and learn from a seasoned professional who cares deeply about your success."


—Nick and Hal Present, members of the Community Launch Academy

Group Coaching to Keep You on Track

 

Get Support That Doesn’t End With a Lesson

 

Learning how to build a community is one thing—actually doing it is another. That’s where our group coaching comes in. Every two weeks, you'll join a live session with like-minded peers and an experienced guide to help you apply what you’ve learned, stay focused, and overcome real-world challenges. It's not just education—it’s accountability, feedback, and motivation exactly when you need it.

Group COaching

Why Conference Producers Are Turning to Community Building to Boost Attendance and Revenue:

  • Promotions alone aren’t cutting it. Last-minute email blasts and ad buys no longer guarantee ticket sales in a noisy, crowded market.

  • Communities create year-round engagement. Instead of disappearing between events, smart producers are building spaces where attendees stay connected—and excited—all year long.

  • Audience input leads to better programming. By listening to your most engaged members, you can craft sessions and speakers your audience actually wants.

  • Connection increases commitment. When attendees build relationships with each other before the event, they’re more likely to show up—and bring others with them.

  • Sponsors want year-round value. A digital community gives sponsors ongoing ways to connect with your audience, increasing their ROI and making your event more attractive.

Digital Community
Josh Miely

"Seth is a master at connecting the dots and detailing the multiple steps it takes to build the communities of like-minded individuals that your organization is targeting. And best of all, he presents in a way that is easily digestible and engaging."


—Josh Miely, Vice President, Content Design and Development
National Association of Broadcasters

Objection 1

"I'm already overwhelmed with event planning!"

 

That’s exactly why this works. Community building actually reduces your last-minute scramble by keeping attendees engaged and ready to buy tickets when the time comes. It’s not more work—it’s a smarter way to make your existing efforts more effective.

Objection 2

"I'm not tech-savvy."

 

You don’t need to be a tech expert to build a thriving community. This program walks you through each step with simple tools, clear instructions, and ongoing support when you need it.

 

Objection 3

"I tried building a community before and it didn’t work."

 

Chances are, you didn’t have the right framework, support, or accountability in place. The Academy is designed to help you succeed this time—with a clear roadmap, bi-weekly coaching, and a peer group that has your back.

Templates


Bonus #1:

Sponsorship Sales Templates

($97 Value)

  • Get access to the email and info sheet templates used to pitch sponsors on your brand community.
  • Learn how to unlock new streams of revenue with your community.
Email


Bonus #2:

Member Email Templates

($197 Value)

  • Learn how to communicate effectively with your community members.
  • Harness the power of your email database to drive engagement.
Thought Bubble


Bonus 3:

Community Member Survey Templates

($197 Value)

  • Uncover the needs of your community members so you can serve them better. 
  • Focus on the things that will benefit your community most.

How My Community Building Approach Is Different

 

Most “community experts” are focused on managing what already exists. I specialize in helping organizations that are starting from scratch.

 

I help you launch.

Even if you don’t have an online group, regular events, or any kind of ongoing connection with your audience, you’re in the right place. I’ll walk you through building all of that from the ground up or integrating it with your existing initiatives.

 

I don’t rely on just one tool.

Most consultants focus on the online group alone. That’s not enough. I teach you how to weave together virtual events, in-person gatherings, and a group space into one system that grows community over time.

 

I empower you.

I’m not here to build your community for you; I teach you how to do it. I give you the tools, frameworks, and support to launch your community—so you own it, understand it, and can grow it sustainably.

 

 

Friends
Karen Dionne

"Seth’s insights and suggestions were amazing, and you can bet I'm going to continue working with him. What a treasure!"

—Karen Dionne, internationally bestselling author

The biggest mistake made by conference producers...

is thinking that a great speaker lineup is enough to sell tickets.

 

Yes, keynote speakers and compelling sessions matter—but they’re not what ultimately gets people to register. What fills seats is connection. People show up when they know others will be there—people they already have relationships with.

 

If you're pouring all your energy into curating content for the stage, but ignoring the connections in the crowd, you’re missing the real driver of attendance.

 

The smartest producers are creating communities, not just conferences. They’re helping potential attendees connect with each other before the event even begins—so when registration opens, the decision to attend feels easy.

Warning

 

Then they ask, “Can I hire somebody to do it for me?”

Crowd

Sure—you could bring on a full-time community manager for $55K–$75K per year, plus benefits.

 

But you don’t need to.

 

The Community Launch Academy gives you a simple, proven system to start building those connections now—without hiring or overhauling your team.

 

My structured approach and ready-to-use templates save you time, allowing you to focus on what matters most—engaging with your community. 

And you can get the ongoing support, motivation and accountability that you need.

Built for Conference Producers

 

Whether you run one major event or a series of gatherings, the Academy is designed to help you build a community that drives ticket sales, boosts engagement, and delivers value year-round.

Academy Registration Ends On:

Doors will not reopen until later this year — and when they do, the price will go up!

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Maximize Your Ticket Sales and Sponsorship Revenue By Building a Community Today

 

  $97 per month  

Just $37 per month!

 

Join the Academy

FAQ

Seth Resler

Hi, I'm Seth Resler.

My passion lies in bringing people together. Over three decades, I have produced hundreds of events, from industry conferences to music festivals to competitions. With these events, I create spaces where people with a shared passion can connect with each other.

I've worked closely with the teams behind all kinds of events, from small networking meetings to international conference like CES, the NAB Show, and Podcast Movement.

I know conference producers like you are facing financial stress as attendees buy their tickets later and later. As early bird incentives lose their effectiveness, you're left with limited time to adjust your marketing strategies, attract sponsors, and manage your cash flow.

But there’s a solution: Build community. By creating a digital space for your attendees to engage with each other all year round, you can generate steady revenue and reduce the risk when producing your conferences. Let me show you how to launch a thriving community for your attendees.

Past Clients