Conference Ticket Sales Slowing?
The Solution Isn't Content—It's Connection.
If you're producing conferences, you've likely noticed a troubling trend:
- Attendees are registering later and later.
- Ticket sales feel like a gamble.
- You’re stressed, unsure if your marketing is working until it’s too late.
- Sponsors are harder to secure without solid early numbers.
So what do most conference producers do? Add more content. Book more speakers. Pack in more sessions.
But attendees don’t need more content. They’re already drowning in it.
They don’t need to hop on a plane, take days off work, and sit through sessions just to hear information they can get on YouTube or in a podcast.
What they’re really looking for is something they can’t get online: Genuine connection.
Connection is the New Currency of Events
What attendees remember most isn’t the keynote. It’s who they met.
What brings them back next year isn’t the agenda. It’s the relationships they formed.
If your event only comes to life once a year, you’re missing a massive opportunity: To become the hub where your attendees stay connected year-round.
Building a community around your event:
- Increases early ticket sales
- Turns your attendees into evangelists
- Gives sponsors more value
- Reduces stress (and panic) before showtime
Are You Leaving Money on the Table?
Find out how well your event fosters connection. Take the Conference Connection Audit and discover whether your event is doing enough to build community—or if it’s time to rethink what really makes attendees show up.
Take the Audit