What Is ContentMaxxing?

What Does ContentMaxxing Look Like?

ContentMaxxing isn't simply creating more or better content.

What turns these practices into ContentMaxxing is the problem you're trying to solve. When content becomes the default answer to a revenue problem, you're ContentMaxxing.

ContentMaxxing practices can include:

• Creating more content — publishing more frequently or launching new podcasts, newsletters, blogs, or video series
• Improving content — better storytelling, stronger hooks, better headlines and thumbnails, or higher production quality
• Optimizing content — SEO, A/B testing, calls to action, and conversion optimization
• Repurposing and distributing content — turning existing content into new formats and publishing across more platforms and channels
• Automating content — using AI and other tools to increase the speed or volume of content production

Why Do We ContentMaxx?

Because for a long time, more and better content worked.

If you needed more traffic, you published more. If you needed more engagement, you made the content better. If you needed more reach, you found another platform.

So when traffic, engagement, or revenue starts to fall, it's natural to do more of what worked before: publish more, improve the quality, optimize, repurpose, automate.

That's ContentMaxxing: doubling down on content when the real problem is the underlying revenue model.

The Two Dangers of ContentMaxxing

1. ContentMaxxing leads to burnout.

The problem with creating more and better content is that everybody else is doing it, too.

You publish more frequently, so your competitors publish more frequently. You improve your content, so they improve theirs. You add another platform, optimize your content, repurpose it, automate it—and so does everybody else.

The bar keeps rising. You have to work harder just to keep up, with no finish line in sight. Eventually, you burn out.

2. ContentMaxxing keeps you from addressing the real problem.

The bigger danger of ContentMaxxing: you can get very good at solving the wrong problem.

When revenue declines, you create more content, improve it, optimize it, repurpose it, and distribute it more widely. But none of that addresses the underlying revenue model.

You keep trying to make the content work harder instead of questioning whether you need a different way to generate revenue.

ContentMaxxing Reaction GIFs

See someone recommending more or better content as the answer to a revenue problem? That's what these are for.

Drop a GIF when someone suggests posting more often, starting another podcast, improving their hooks, cranking up the SEO, repurposing everything, or otherwise doubling down on content.

Think of it as a ContentMaxxing stamp of approval. Sincere or sarcastic? You decide.

ContentMaxxing Logos

Want to talk about ContentMaxxing yourself? Grab the official logos.

Use them in presentations, articles, videos, social posts, or anywhere else you're explaining, discussing, or making fun of ContentMaxxing.