Grow Without the Grind:
Expand your reach and revenue—without the endless pressure to produce content.
Stop chasing attention.
Start creating connection.
Build a community that fuels you—
not burns you out.
Get Community Building Tips
When you shift from content to connection, you create something that sustains you instead of drains you.
Most people believe they’re building a community when they’re really just collecting followers. But content and audiences are not the same as community.
Audience:
- You’re constantly pumping out content
- You broadcast, they consume
- You battle to cut through the noise
- Interactions are transactional
- Attention fades quickly
Community:
- You build a space that sustains itself
- Members connect and contribute
- Relationships keep people coming back
- Interactions are mutual and meaningful
- Belonging lasts
You don’t need more followers. You need a space where your people can find each other.
Who Are You Building A Community For?
Choose Your Path:
Whether you produce events or create content, the process is similar—but the strategy is tailored for you.
Media & Content Creators
Stop grinding out content just to stay visible. Build a space so your fans keep showing up for you—and for each other.
Conference Producers
Grow revenue by turning your event into a year-round community. Keep your attendees engaged long after the closing keynote.
To Build a Community, You Must First Build a Space.
A real community needs a place where people can gather, connect, and grow together. We build that space with three key components.
1. Virtual Events
Live sessions—workshops, meetups, Q&As—that create shared experiences and spark deeper connections.
2. An Online Group
A private space (Slack, Circle, Facebook, etc.) where members can stay in touch, support one another, and build relationships between events.
3. In-Person Events
Nothing builds trust faster than real-world interactions. Even one annual gathering can solidify relationships for years.
When all three pieces come together, you’re no longer fighting for attention—you’re building belonging.
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Learn how to launch, grow, and monetize your own community.
"Seth is a master at connecting the dots and detailing the multiple steps it takes to build the communities of like-minded individuals that your organization is targeting. And best of all, he presents in a way that is easily digestible and engaging."
—Josh Miely, Vice President, Content Design and Development
National Association of Broadcasters
Launch
Build a space where your people come together to connect.
Grow
Help members form relationships so your community grows on its own.
Monetize
Turn meaningful engagement into revenue from members, sponsors, and more.
Let's Develop Your Community Launch Plan
Take the Community Roadmap Challenge, and in just 5 days, you’ll walk away with a step-by-step plan to start building a digital community around your event.
Each day, you'll get a short video lesson and a downloadable worksheet to guide you through the process. By the end of the challenge, you'll have a clear roadmap for building your event community. Plus, you'll get a free consultation call where we’ll review your plan and tackle any questions you have.
Take the Challenge
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How My Community Building Approach Is Different
Most “community experts” are focused on managing what already exists. I specialize in helping organizations that are starting from scratch.
I help you launch.
Even if you don’t have an online group, regular events, or any kind of ongoing connection with your audience, you’re in the right place. I’ll walk you through building all of that from the ground up or integrating it with your existing initiatives.
I don’t rely on just one tool.
Most consultants focus on the online group alone. That’s not enough. I teach you how to weave together virtual events, in-person gatherings, and a group space into one system that grows community over time.
I empower you.
I’m not here to build your community for you; I teach you how to do it. I give you the tools, frameworks, and support to launch your community—so you own it, understand it, and can grow it sustainably.
"Seth’s insights and suggestions were amazing, and you can bet I'm going to continue working with him. What a treasure!"
—Karen Dionne, internationally bestselling author
Hi, I'm Seth Resler.
For over 30 years, I've worked at the intersection of content creation and event production. I started in an era when creating content required expensive equipment, a production team, and a lot of gatekeepers. Today, anyone with a smartphone can publish to the world in seconds.
That shift in technology has transformed more than just how we create—it's changed how we gather. I've produced everything from music festivals and expos to industry conferences. And just like content, events have become harder to predict. With digital tools making it easier for people to buy tickets at the last minute, producers are losing the ability to forecast revenue and plan ahead.
To solve these problems, I developed my Community Building Blueprint. It’s a framework that helps content creators and event producers build year-round communities—spaces where fans, attendees, and audiences stay connected beyond the content or the conference. These communities create loyalty, increase engagement, and most importantly, provide the stability that’s missing in today’s fast-changing landscape.
If you’re looking for a way to reduce uncertainty and build something that lasts, I’d love to show you how.
"Seth's expertise has revolutionized my community engagement. Through his guidance, I've seamlessly connected with entertainers within my network from across the country."
—Mike Geeter, Executive Producer of the Traverse City Comedy Festival
Launch Your Community
Learn how to build a brand community that attracts customers without having to churn out an endless stream of digital content.
"We never would have launched our program without Seth. He gave us the exact tools we needed and showed us how to use them quickly and efficiently. He guided and supported us through every step of our journey. We highly recommend working with Seth if you want to shorten your learning curve and learn from a seasoned professional who cares deeply about your success."
—Nick and Hal Present, graduates of the Community Launch Academy
Generate Revenue with a Community
How do you transform a thriving community into a revenue-generating powerhouse? Download my free guide, "50 Ways To Monetize A Community," and unlock the revenue potential of your community today.
A La Carte Consulting Services
Need help designing and implementing a community launch strategy for your conference? It can feel overwhelming, but don't worry!
I'm available for individual consulting. No contracts, no proposals -- just book and purchase the time that you need.
Learn More
Think Before You Launch
What should you be thinking about before you launch an online community for your event? Here are 60 questions to ask.
