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From Audience to Community:
A New Revenue Model for Commercial Broadcasters
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Wednesday, September 23rd
2:00p ET / 11:00a PT
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Commercial radio is facing growing revenue pressure. Advertisers have more ways than ever to reach consumers, while stations are competing for attention against an endless supply of audio, video, and social content.
But there may be another way to create value from the listeners you already have.
In this session, you'll explore how to go beyond broadcasting to your audience and start bringing your listeners together. See how community can strengthen the relationships you've already built, create new value for listeners and advertisers, and open up new sources of revenue — without requiring you to produce more content or reach more people.
About Barrett Media
Barrett Media launched in September 2015 as a consulting company to media outlets. More than fifteen broadcasting companies currently utilize Barrett Media to elevate their business success. In addition, the brand is one of the most read, trusted, and respected online publications for media industry professionals. BarrettMedia.com produces coverage on sports, news and music broadcasting, led by CEO Jason Barrett and a team of 20+ writers and editors. Its mission is to educate, celebrate and challenge industry professionals through a mixture of breaking news, analysis, in-depth insights, and expert opinions.
About Seth Resler
Seth Resler is a seasoned marketing strategist with over 30 years of mastery in integrating traditional and digital media. Renowned for consulting major U.S. broadcast firms on digital strategy, he's also a sought-after voice at prestigious industry conferences like the NAB Show and Podcast Movement. Through his innovative approaches, Seth has mastered the art of using digital content and events to forge powerful communities.
