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From Audience to Community:
A New Revenue Model for Commercial Broadcasters
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Wednesday, September 23rd
2:00p ET / 11:00a PT
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Public media is facing intense financial pressure, making the need for new sources of revenue more urgent than ever. But the opportunity may be hiding in plain sight: the 2024 Researching Unmet Needs study found that the #1 thing Americans want from public media is community and connection.
In this session, you'll explore how to meet that need by going beyond broadcasting to your audience and bringing the people you serve together. See how community can create new value for your audience — and how that value can open up new sources of revenue without requiring you to produce more content or reach more people.
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About Barrett Media
Barrett Media launched in September 2015 as a consulting company to media outlets. More than fifteen broadcasting companies currently utilize Barrett Media to elevate their business success. In addition, the brand is one of the most read, trusted, and respected online publications for media industry professionals. BarrettMedia.com produces coverage on sports, news and music broadcasting, led by CEO Jason Barrett and a team of 20+ writers and editors. Its mission is to educate, celebrate and challenge industry professionals through a mixture of breaking news, analysis, in-depth insights, and expert opinions.
About Seth Resler
Seth Resler is a seasoned marketing strategist with over 30 years of mastery in integrating traditional and digital media. Renowned for consulting major U.S. broadcast firms on digital strategy, he's also a sought-after voice at prestigious industry conferences like the NAB Show and Podcast Movement. Through his innovative approaches, Seth has mastered the art of using digital content and events to forge powerful communities.
