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From Audience to Community:
A New Revenue Model for Public Media
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Wednesday, September 16th
2:00p ET / 11:00a PT
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Public media is facing intense financial pressure, making the need for new sources of revenue more urgent than ever. But the opportunity may be hiding in plain sight: the 2024 Researching Unmet Needs study found that the #1 thing Americans want from public media is community and connection.
In this session, you'll explore how to meet that need by going beyond broadcasting to your audience and bringing the people you serve together. See how community can create new value for your audience — and how that value can open up new sources of revenue without requiring you to produce more content or reach more people.
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About Paragon
Paragon is a consulting and research firm specializing in innovative content for broadcast and digital media. Paragon expertise includes media start-ups, new business models, market share, strategic planning, content creation, marketing, branding, community building, fundraising, and creating healthy company culture.
About Seth Resler
Seth Resler is a seasoned marketing strategist with over 30 years of mastery in integrating traditional and digital media. Renowned for consulting major U.S. broadcast firms on digital strategy, he's also a sought-after voice at prestigious industry conferences like the NAB Show and Podcast Movement. Through his innovative approaches, Seth has mastered the art of using digital content and events to forge powerful communities.
