Jockline Presents:
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Wednesday, March 4th
2:00p ET / 11:00a PT
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Radio morning show hosts are hearing more and more talk about “building a community.” But when that idea comes up, it’s often unclear what that actually means—or what it would really require.
Too often, community gets treated like an extension of audience growth. When that happens, shows invest time and energy into initiatives that don’t stick, because they’re using tactics designed for reach instead of connection.
In this introductory webinar, Seth Resler explains what community building actually involves so you can decide whether it makes sense for your show—and what it would realistically take to pursue it.
You’ll learn:
- What a community is (and how it’s different from an audience)
- What’s involved in launching and sustaining a community around a show
- Practical ways radio shows are monetizing communities
- How to tell whether building a community is—or isn’t—the right move for your morning show
In partnership with Jockline.
About Seth Resler
Seth Resler is a seasoned marketing strategist with over 25 years of mastery in integrating traditional and digital media. Renowned for consulting major U.S. broadcast firms on digital strategy, he's also a sought-after voice at prestigious industry conferences like the NAB Show and Podcast Movement. Through his innovative approaches, Seth has mastered the art of using digital content and events to forge powerful communities.
