Join our free
Community Builders Book Club
Hosted by Seth Resler
Read. Learn. Connect.
Learning the basics of community-building is more fun—and more effective—when you do it with other people. Every two weeks, we read about 100 pages from book about community-building and meet online to discuss it. Join us to connect with peers, explore ideas together, and level up your community-building knowledge.
This book club is free and open to anyone over the age of 21.
Sign up to get an invitation with details about our next book club meeting:
Every Other Monday
8:00pm ET / 5:00 pm PT
Send Me An Invitation
Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be.
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships.
UPCOMING BOOKS:
- April 6th: The Art of Gathering by Priya Parker (Chapters 1-3)
- April 20th: The Art of Gathering by Priya Parker (Chapters 4 & 5)
- May 4th: The Art of Gathering by Priya Parker (Chapter 6 - End)
- May 18th: The Indispensable Community by Richard Millington (Chapters 1-6)
- June 1st: The Indispensable Community by Richard Millington (Chapter 7 - End)
Some links are affiliate links. They help support this book club at no extra cost to you.
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Hi, I'm Seth Resler.
I help content creators, media professionals, and conference producers build real communities—not just attract eyeballs. With more than 30 years in broadcasting, podcasting, event production, and digital strategy, I’ve seen how the race to create more content often leads to burnout and diminishing returns. There’s a better way—and it starts with connection.
I teach a repeatable blueprint that combines in-person events with digital tools to build sustainable communities. If you're ready to stop chasing attention and start building something meaningful, I’d love to help.
