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Join our free
Community Builders Book Club

Hosted by Seth Resler

Read. Learn. Connect.

Learning the basics of community-building is more fun—and more effective—when you do it with other people. Each month, we read one book about community-building and meet online to discuss it. Join us to connect with peers, explore ideas together, and level up your community-building knowledge.

This book club is free and open to anyone over the age of 21.

Monday, February 9th

8:00pm EST / 5:00 pm PST

Send Me An Invitation

OUR FEBRUARY 2026 BOOK:

Building Brand Communities:
How Organizations Succeed by Creating Belonging

by Carrie Melissa Jones and Charles H. Vogl

If you want to understand what makes real communities work—not just audiences or customer lists—this is one of the clearest, most practical guides out there. Drawing on lessons from brands like Yelp, Airbnb, Patagonia, Sephora, and Twitch, Vogl and Jones show how meaningful connection can transform an organization.

You’ll learn how authentic communities create belonging, strengthen loyalty, spark innovation, and help people become who they want to be. It’s an accessible, actionable introduction to the principles behind successful brand communities—and a perfect starting point for our journey together.

Buy The Book

UPCOMING BOOKS:

March 2026: The Art of Gathering by Priya Parker
April 2026: Buzzing Communities by Richard Millington

Some links are affiliate links. They help support this book club at no extra cost to you.

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Hi, I'm Seth Resler.

I help content creators, media professionals, and conference producers build real communities—not just attract eyeballs. With more than 30 years in broadcasting, podcasting, event production, and digital strategy, I’ve seen how the race to create more content often leads to burnout and diminishing returns. There’s a better way—and it starts with connection.

I teach a repeatable blueprint that combines in-person events with digital tools to build sustainable communities. If you're ready to stop chasing attention and start building something meaningful, I’d love to help.