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Community Building for Marketers: How to Connect, Engage and Foster Growth
by Areej AbuAli
Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.
Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty
by Christina Garnett
Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections, and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples, and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.
The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings
by Nick Gray
You know that well-connected friend who only exists in the movies? The one who throws the best parties and can set up any introduction you need?
Everyone wants to know someone magical like this who brings people together. The secret is: you can be that person. You should be that person. The 2-Hour Cocktail Party will show you how.
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
by Will Guidara
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.