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Most creators try to grow their revenue by growing their audience.

For years, the advice was simple: publish more content, grow a bigger audience, and revenue will eventually follow.

But for a lot of creators, the math isn't adding up anymore. The workload keeps growing, but the payoff never seems to match the effort.

That is why more creators are turning to community.

When people gather around your work instead of just consuming it, new revenue opportunities open up.

But before you build a community, you need to answer one question:

Why would your fans come together in the first place?